Kettle & Co
D2C marketplace · 22 people · NA
Used the template as the front end for a custom backend.
Apr 2, 2026
Kettle & Co already had a Rails monolith powering their marketplace. They forked the template purely for the marketing surface + checkout-style upsell flow, hitting their existing API from the new front end.
A non-standard fork
Most buyers run the template with the bundled Supabase + Stripe backend. Kettle wanted only the public surface — landing, pricing, FAQ, and the upsell flow modeled on Stripe Checkout — so they ripped out the auth + admin routes (documented in docs/customisation.md) and pointed the API routes at their Rails backend.
What stayed
They kept the Theme Studio (their design team uses it as a branding sandbox), the i18n setup, and the OG image generator. Everything else became Rails.
We treated the template like a paid React boilerplate. Deleting the half we did not need was easier than the equivalent thing in any other template I have used.
— Wei Chen, Engineering lead